It doesn't matter if it's responding shifts within your industry or trying to plan for the long term, changing the future orientation of your company can yield significant advantages. Research has proven that companies that have a strong focus on the future are more productive and creative. To make your organization more future-oriented, you can motivate your employees and management to create new strategies and processes to assist the company in planning for the future.

The development of future-oriented innovations requires a method of dialog to identify business opportunities as well as potential obstacles. This can be achieved by using a framework of futures literacy that incorporates knowledge about the future and awareness of the future, as well as the capability to make decisions about the future. Futures literacy refers the capacity of an individual or company to discover, construct and articulate futures and is based on an understanding that the creation and expression of futures is an inter-disciplinary endeavor that spans multiple domains, spheres, and stakeholders. Futures awareness is an individual's ability to recognize future possibilities. It is based on the way they perceive of the world.

Future-oriented innovation can be achieved through developing products and services that will improve people's lives. These improvements are a result of a collaborative effort between numerous high tech process participants and require a thorough analysis of the present issues and alternatives. This type of innovation requires advantages of adopting a future oriented approach a complete epistemic transparency and the capacity to listen to suggestions for the long-term future.